Car manufacturers around the world today are engaged in developing the latest self-driving car technologies.
Nissan was also among them, and they made a head start in inventing the self-parking technology. But as
competition quickly followed, Nissan’s presence was rapidly fading. We couldn’t let Nissan lag behind in the
automation race, so we first set out to get the spotlight on Nissan’s self-parking technology.
Using Nissan’s self-parking technology, we created the INTELLIGENT PARKING CHAIR which completely
frees us from having to arrange chairs in the office.
However unarranged they may be, with a simple clap of the hand, these office chairs automatically return to
their original positions to ‘self-park.’ This was a great way to offer a first-hand demonstration of Nissan’s
self-parking technology in a very familiar everyday life setting.
At the end of a meeting, the chairs move back to their original positions with a clap of the hand.
We installed this innovative technology into different office chairs in over 20 companies.
The news of the INTELLIGENT PARKING CHAIR spread around the world.It was highly praised as the
“greatest unprecedented demonstration.” It led to behavioral change among the audience for whom the
top-of-mind company of self-parking and self-driving technology became Nissan, giving a major boost to
Nissan’s corporate strategy.
