Skirt Flirt

The breezy mini skirt was the key fashion item for summer 2014. Create buzz and trend for a girl’s fashion magazine, “CanCam”, using this item.

Use the train breeze to flirt the skirt, like the famous Marilyn Monroe photograph, with a modern touch.The 8 digital signage on the train platform will detect the train entering and switch from a still fashion photo to a movie showing the mini skirt blowing in the gust of wind.

The signage caught the attention of all the passengers creating buzz on the web and even broadcasted on the largest national television.Reaching over 13,960,000 people in total.(Video Research inc.)