Invisible music video - Twilight KOBUKURO

STEP1:Webcam reads the movement ofyour eyes and face. STEP2:Once you close your eyes,the music video starts playing. When you open them, the music video will stop. STEP3:After you listen the whole music, it will detect a part of the lyrics which you were impressed the most (while you were listening) and SHARE Images

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Challenge

Music duo KOBUKURO were releasing a new song. They wanted the song to reach the hearts of as many people as possible without getting lost in these changing times.

Idea

An invisible Music Video: a new way to experience music, not with the eyes but with the heart. Using a webcam to capture eye movement, we created a world first: a music clip that plays when you close your eyes.  By quantifying users’ levels of absorption through their expressions and eye movements, we measured the parts of the song that people were most moved by. Afterwards, listeners could see which part of the song affected them most. By providing this as shareable data, many users shared their results on social media.

Result

In one day, over 10,000 users tried out the music clip and it was reported by numerous media outlets, creating great buzz. There were a flood of comments from users who experienced it, showing that we succeeded in moving people with a new music experience.

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