GOTTA GAG

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BRIEF

"HYOKETSU", alcohol beverage made by one of Japan’s top alcohol manufacturer “KIRIN”, had a mission to capture the attention of a younger audience with innovative, and playful approach and rejuvenate the brand image.

CHALLENGE

Give citizenship to the losers in SNS. Losers :who can't earn any "Likes" from their friends.

IDEA

We teamed up with the legendary manga artist "MAN☆GATARO" who creates the most impressive "GAG FACE" in the world. We created an impactful selfie filter that is sure to maximize your number of likes.

1.SELFIE!!! 2.ADJUSTMENT!!! 3.USE SNS ICON!!!

RESULT

1,100,000 people participated

6,600,000 PV

SALES 20% UP

SNS picture images created by users are now beyond profile pictures. They are used as a "sticker" in communication tools like LINE and Messenger.

DIY IDEAS

Users made original goods using the picture. and have shared them with friends.