CONCEPT
A website for promoting "Torys Honey" a honey flavored whisky. The site is a series of clips shot with a high-speed camera. Users can share the scenes that touched them most on social media and experience slow-paced web interaction.
- Scenes (cut in 4 seconds) are played randomly, each time user visits the website. There are 40 different scenes that captured an "ordinary daily life" with a high-speed camera (1/1000 - 1/2000 sec).
- There is a "Stop the time" button on each scene. Users can click the button to share and watch the full 40 sec version on social media.
RESULT
The simple interface and a beautiful super-slow video, exceeded 400,000 UU in two months, the clips were shared over internet and was watched over 1,000,000 times in total just in three weeks. And moreover, while it is said that normally, average visit duration is 10 - 60 seconds, this website has 4 - 5 minutes in average. The website became a hot topic around the social media from the public immediately after the launch, and made a significant contribution to improved recognition of the product.
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