五五七二三二〇 /「四味一体」MASHUP MUSIC PLAYER

CONTEXT

Go Go Nana Ni San Ni Rei (Japanese reading for '5572320') is a new artist group consisting of eight junior high school girls. The group's concept is "Changing the Common Sense of Music." As the third wave of promotion for the group, we created music and music video that have not been seen before.

THINKING

"Mashup" is a method for playing with music that dates back to the beginning of recorded music, where people mix songs of various genres to create a complete new song. With "mashup" in mind, we composed four original songs. Then, we developed an interactive mashup player online that lets users freelly mix the tracks and and enjoy mashed up animations as the music video for each mashup.

HOW IT WORKS

Just by pressing buttons, users can freely create mashups of the songs and animations, and view them on the website.

・Ground・Animals・Building・Color

4 songs and 4 animations are available on the MASHUP MUSIC PLAYER website.

A total of 15 mashup patterns are possible.

RESULT

MASHUP MUSIC PLAYER attracted coverage by over 100 online news platforms. The songs and music videos ranked in "The Best Songs of 2016" on music news website. Through this new way of playing with music, we succeeded in increasing the fanbase of Go Go Nana Ni San Ni Rei.